When the goal is to attract a "hipper" crowd, most financial institutions react by showing a group of young adults gathered around a phone or tablet, marveling at technology you're expected to already have. 

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In a world where almost anything can be delivered to your home, banking can feel like a real chore. This campaign positions DFCU Financial as a place that makes everything so easy, effortless and financially rewarding, you could call it "the laziest way to bank."