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![](https://static.wixstatic.com/media/629d37_706ab8c2a8ef4f67b0eb9e2eef9e9002~mv2.jpg/v1/fill/w_980,h_300,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/629d37_706ab8c2a8ef4f67b0eb9e2eef9e9002~mv2.jpg)
![](https://static.wixstatic.com/media/629d37_74a288c4f15d4e7db2b557d6174886a6~mv2.jpg/v1/fill/w_980,h_1247,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/629d37_74a288c4f15d4e7db2b557d6174886a6~mv2.jpg)
![](https://static.wixstatic.com/media/629d37_c439a8e266a642e1a9cfa0e18aeb73a4~mv2.jpg/v1/fill/w_980,h_1247,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/629d37_c439a8e266a642e1a9cfa0e18aeb73a4~mv2.jpg)
![](https://static.wixstatic.com/media/629d37_401d5952ecde47a09dda6a8c9da478c1~mv2.jpg/v1/fill/w_980,h_1247,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/629d37_401d5952ecde47a09dda6a8c9da478c1~mv2.jpg)
Brand Campaign:
DFCU Financial
When the goal is to attract a "hipper" crowd, most financial institutions react by showing a group of young adults gathered around a phone or tablet, marveling at technology you're expected to already have.
In a world where almost anything can be delivered to your home, banking can feel like a real chore. This campaign positions DFCU Financial as a place that makes everything so easy, effortless and financially rewarding, you could call it "the laziest way to bank."
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