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GET TO KNOW ME
![LI Headshot_edited.jpg](https://static.wixstatic.com/media/629d37_5f1babe7afc745619570accaedbfc5dc~mv2.jpg/v1/crop/x_20,y_0,w_801,h_756/fill/w_359,h_339,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/LI%20Headshot_edited.jpg)
Experienced? Versatile? Handsome?
Well, two out of three isn't so bad, right?
The philosophy I've adopted as a creative writer/strategist is this: If you're selling 1/4" drill bits, remember that people don't want 1/4" drill bits. They want 1/4" holes.
I can create content, campaigns or marketing copy. I can also navigate/guide projects as well as people. I've worked for B-to-C and B-to-B clients at ad agencies and in-house.
The world is too big and interesting for me to settle for one "creative" style. What is consistent is my work ethic, conceptual skills, respect for people's time, willingness to listen and aversion to beets.
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